Diagnosed with genetic stage three breast cancer in February 2023, James set up the organisation in response to the lack of awareness around the male variation of the disease.

Surprised by the lack of tailored support and information readily available around the disease, James has made it his mission to increase awareness around male breast cancer and provide support to others going through their own journeys.

Since his diagnosis, James has received 20 cycles of chemotherapy and is awaiting further surgeries and radiotherapy.